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Dealing With The Price of Your Product or Service

My computer hard drive crashed some time ago and my back up support had failed to back up for the last six months (without my ever knowing). I spent a considerable amount of time calling data recovery places to find the best solution. It did not have to be the cheapest quote (though many places thought that was my issue), I just wanted to be confident about the effectiveness of the recovery, the speed with which it could be done and the proximity to my office.

I got all sorts of responses. One reply was: “Yes, well it’s normally $350.”

“Oh,” I thought, “so are you going to offer me a cheaper price?” “Normally” would indicate that this was the case as a rule. I wanted to ask him if now was “normally” but resisted!

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