Having just returned from a gorgeous holiday on the islands of Mykonos, Paros, and Santorini, I’ll never forget what happened on Santorini.
We arrived by boat at the port and could not see a single taxi to take us to our hotel. An excited, prospecting salesperson standing outside the car hire office, took his opportunity to invite us in and proceeded to sell us the idea of hiring a car. He asked how long we were there for (only 24 hours) and said that hiring a car would be our best option. Then we could see the whole island. “Anyway”, he said, “a taxi to your hotel would cost 30 euros, taxi to the airport next day 30 euros and I will give you a good deal of 80 euros including petrol and insurance to hire the car for a day with a drop off at the airport. It seemed like a good idea so this is what we did. We realised hiring a car at the port was not probably the cheapest place to hire a car but it was at least convenient.
When we got to the hotel, out of interest, I asked how much a taxi from the port would have cost. I was told 15 euros . It would be the same price to the airport and the car hire place next door would have been half what we paid!
Hmmm. We felt ripped off.
You know the sort – the ones that always say they are going to buy from you in the near future – the ones that ask you to ring again in three months time – the ones who were super keen when you first talked to them and now they have decided not to go ahead at all when you ring back and the ones you have spent hours doing a proposal for and they do not want to proceed.
Here are a few strategies that I have found successful:
1. First of all ask yourself a few questions like; “How will I change my approach to create more interest for the prospect to go ahead now?”, “What information can I give the prospect that would cause them to say that they were better off taking my call than they were before taking it?”, “What does my prospect want to get and what do they want to avoid?”
2. When the prospect does not want to do anything yet, ask them a few questions like “What is the real reason you are not going ahead now?”, “Are you saying that because you do not think you are going to get a return on your investment?”, What decision making criteria did you use to make this important decision?”
3. Become a problem solver. Come up with some thoughts such as; “Let’s work out how much it is costing you to do nothing about your situation” or “How much time are you spending on _____ and “How much is that costing you right now?” Then ask, “How long do you want to go on wasting that (time or money)?”
You would know that, as your existing customers drop off, it is important to keep filling the pipeline with potential customers (i.e. prospects). Cold calling is vital to practice in order to stay in business.
“Yes, but where do I find leads?” I hear you cry. “Lists you buy are never accurate and cost a fortune!”.
I have finally found the solution. We have invested in a very expensive piece of software which accurately finds, live off the web, any type of company you want in any town/state of Australia and the world. It gives you the name of the company, the telephone number, the email address, web address and street address. We can download this to an excel spreadsheet and you can then upload it into your database to do a telemarketing campaign, an email campaign or a postal campaign. We can even organise a postcard campaign for you. We can even give you the scripts for your campaigns of any type.