Remember 80% of your current business comes from 20% of your existing customers so it is important to call existing customers on a regular basis.
However, as you know in sales, it is important to keep filling the pipeline with potential customers (i.e. prospects). Cold calling is therefore vital to practice in order to stay in business.
Think about it, if everyone in your company learnt how to do 10 cold calls a day and they connected with 4 people, how big could your business grow? They could do that at the beginning of the day, get their 4 prospects and then cold calling would be over for the day.
“Yes, but where do I find leads?” I hear you cry.
“Who can I call?”
The most important factor in telemarketing is to have a really good list of people to call that you can build a relationship with over time.Read more