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Refocus On Your Customer Service in 2011 And Win More Sales

Is it Time To Refocus On Your Customer Service To Win More Sales?

I am pleased to see some companies realising that people like to deal with real people rather than automated voicemail messages. Westpac and NRMA are advertising that they have returned to having live people to answer their phones rather than the recorded message like “Press 1 for this and 2 for that etc.”

The worst telephone customer service experience ever is provided by Vodafone as far as I am concerned. When you ring them, they have the audacity to say that you will be answered by a live person called Lara. When you ring the Vodafone customer service number, you are indeed answered by Lara – and Lara is an automated voice . She gives you multiple choices of topics to choose (this goes on an on) and it could take 4 or 5 minutes to get through to the department you want. Then you get a recorded message telling you the wait time to be answered will be approximately 30 minutes. Unbelievable! I have had to do this several times because they keep cutting off my remote internet service, and I am fed up having to spend hours on the phone each time to get the problem sorted. . I tried to end my contract with them as I simply did not want to deal with them anymore.Their billing department informed me that I would still have to pay for the remaining 6 months or I would be taken to court for breaking the contract. Call this telephone number 1300 650 145 to hear how real this is and please make sure you never have this sort of customer service in your company. No wonder Vodafone has a class action against them. Incidentally I have tried emailing my complaint, to which I get a reply that they will reply in 5 days Then I got a reply with a number of frequently asked questions which did not answer my issue at all. Again, unbelievable! I had to start the complaint process all over again. Clearly Vodafone are avoiding speaking to customers and losing them in droves.

If you do have a large volume of calls, at least have a voicemail messaging system offering to call the customer back within an hour.

For 12 tips on how to improve your customer service

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