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sales actions to increase your sales

The 5 Instantly Actionable Steps To Increase Your Sales

Are you looking for ways to increase your sales? An effective sales strategy involves a number of processes that you can follow. Here are 5 of the best from Jenny Cartwright at Sales and Telesales Solutions

 1. Build the Perceived Value

Getting the product in the customer’s hands is the job of a salesperson. Value creation will help predict the whole thing, as the following equation expresses it: No Value = No Sales.

You must engage with people to sell your product. You must look for ways to pique the interest of these people. That is why you must bring value. Here is a critical caveat; There is a difference between value and perceived value.  You can do that by adding additional services or products to the main product you are selling.  These additions can be things that do not cost you personally much  (eg e-books, a free coaching session, a dvd) but add massive perceived value to the main product or service  you are selling.

This is great news for startups in crowded, competitive spaces and/or the ones that are starting to develop their products. Build the perceived value to increase your sales. It makes it easier to sell your products.

2. Be Ruthlessly Organised

The golden rule of sales in 2021 is a sales action (email or a call) did not happen if it happened but you did not track it in a CRM.

It is impossible to keep all of the contact details, actions items, dates, next steps, email threads, and notes organised in your head. That is why CRMs are critical. If you work within a sales team, then these problems can scale enormously. Salespeople at small businesses and startups need to take heed. It is easy to scale quickly if you have a strict, set process in place.

For bookkeeping expert Peter Wilesmith, a failure to keep organised is essentially setting your business up to fail. “If you’re starting your own business, you’re basically in charge of everything. It is vital that you know where all contacts are, all your files are, basically everything. Losing one piece of the jigsaw so to speak will mean you’re never able to get it back, and it will all slowly unravel into total chaos.”

also use CRMs to track your sales performance and output. It is easy to know how your daily and weekly output looks like (in terms of deals progressed, deals created, emails sent, calls made) after using the CRM and you have a couple of weeks of logging information. It makes it easier to set goals for improving your metrics. Improve your metrics to get more deals and closes in your funnel.

3. Have A Next Step At All Times

Many people and most CRMs visualise sales processes in terms of funnels. The deals come in on the funnel’s left side. Then, they go through progressive steps to closing. Finally, they come out the right side of the funnel as a sale. That is why you must have a clear next step on each deal at all times. The step has to have a set date for action. The deal will just sit in your CRM if there is no next step. It will not go anywhere.

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telesales podcast

How To Sell By Phone

How To sell by phone – well you need great communication skills, persistence and focus.

Here are some of the common problems my sales coaching clients are experiencing.There has been a bit of a pattern lately.

“People are hard to reach because they are working from home”

“There is a trend that prospects with whom you make appointments on zoom or teams either don’t show up or find it easy to cancel”

“I can’t reach people on their mobiles anymore. They have them turned off.”

“Has the process for cold calling changed?”

“Do I email first and then call? What works best?”

You can get the answers to some of these burning questions on my latest podcast with Paul McCarthy from Marketers Club here or book a coaching call with Jenny on 61-414 543 289

There are 200 more tips in the  book “Don’t Get Hung Up – How To Sell Products and Services by phone”

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Telesales Mastery Public Workshop July 27 on Zoom Live

The public telesales workshop “Telesales Mastery” – How to Triple your Sales Using the Phone – will be conducted live on Zoom meetings until we are allowed to meet face to face again so the next one will be limited to 8 people and will be split into two 2.5 hour sessions a week apart, 27 July and 3rd August 2.00 to 4.30 pm. Just $390. International and interstate visitors welcome.

For all the content of “Telesales Mastery”
Click here

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Free E-Book To Help You Do Telephone Sales Better

Now that telephone sales skills are going to be even more important to sell, build and maintain relationships during Covid-19,  I am giving you the choice of 2 of my e-books for free for easy reading in the month of April. “Don’t Get Hung Up (How to sell products and services by phone)” or “How to Write a Telemarketing Script”. Please email me with your choice.

It’s no secret that  a whole lot of people attempt to prospect and build relationships on the phone. .

Unfortunately the vast majority give up because they don’t know what to say or how to say it.  They have no idea how to get through the gatekeeper and when they do, they get rejection which they cannot handle and they avoid the phone forevermore.

They then revert to email and ruin their chance of building a successful relationship.

Maybe you can relate.

But here’s the good news: Now you can tilt the odds in your favour, simply by using the techniques in these e-books I am giving away today.

Imagine if every salesperson in your company had access to “Don’t Get Hung Up” on their desk, how much more professional, confident  and successful they could be.
ORDER DON’T GET HUNG UP HERE  – if you would prefer to buy a hard copy.

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What’s New In 2020 For Sales and Telesales Training?

Public Workshop now delivered virtually

The  public workshop “Telephone, Email and Prospecting Skills To Triple Your Sales” is conducted on the zoom online meeting platform. It is  designed for  salespeople worldwide who want to save time travelling to a live venue and keep safe from covid-19. The workshop is  conducted in two 2 hour sessions one week apart.

Check dates here  Homework tasks are given in between the sessions to reinforce the learning and phone scripts are developed during the course.
Customisation for your sales team is available and conducted on your date choices for a minimum of 4. Email with your requirements.

Monthly Group Mentoring

Group mentoring one hour a month to increase your motivation and sales results – Yes, for  results everyone needs a coach, It’s your chance to get all your personal challenges answered  Book Here

Video of Workshop ” How To Triple Your Sales by Phone” – Digital, CD and DVD versions available

Video of famous one day public workshop “How To Triple Your Sales Using The Phone”  can be delivered in digital, CD and dvd versions.  This would accommodate individuals who may be regionally based or simply those who prefer an accessible learning option for when they can make their own time to do it. $197 per person. Order Here 

One to One Coaching

 One on one coaching is, as always, available on zoom online meetings. Order Here

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How To Write Good Email Sales Copy

When You Need To Write Good Email Sales Copy

Sadly many inexperienced salespeople are choosing to write cold emails rather than picking up a phone to connect with a prospect. They write long paragraphs about their product or service and send an attachment with the result that only the first 2 lines get read and the email is deleted. It is better to put a link in the body of the email if you want the attachment opened.  If the prospect were to read further than 2 lines, they might even find spelling and grammar mistakes which for sure loses them credibility. My advice is to go on a copywriting course so you can inspire people to buy with your powerful words, do a spell check and learn how to do a good layout so the email can be scanned through and read in full easily.

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Sales Coaching Gets Your Challenges Resolved Fast

Why Do Sales Coaching?

Sales Coaching with a professional expert can accelerate your sales much faster than you doing the job alone.

As some of my clients are overseas and interstate, many of the sessions are done online on zoom from my office.  60% of people I attract are already working for companies and pay for themselves because they want to become better at what they do.  That means they are already self-motivated which is such a vital quality to have in sales.

A Recent Sales Coaching Client Scenario

My newest sales coaching clent is 23 year old Mary from Queensland.  Mary is trying to get members for a gym by following up people she met in shopping centre promotions and offering them a free trial session.

On her first session with me, we developed a compelling  script .After a week trialing it, she reported
“I have applied the script we created and my call to appointment rate SHOT UP!”

Below you will find the issues she wanted resolved on our second session.   Maybe you have similar issues and will be able to use my answers.

Mary’s Questions and My Answers on our second call

Mary:  “What do I do when the lead never picks up the phone? Do I text them?”

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Some Words Are Better To Use In The Sales Conversation

Some words are better to use in the sales conversation than others.  On the phone, words have 25% importance so avoid words that cause resistance. Below are a few common mistakes.

1. Never use the word ‘BUT’ to counter an objection

This one little word, ‘but’, is often used when responding to an objection and it can spoil everything else you say. ‘But’ negates everything you say before it, therefore disagreement is all the customer hears.

If a customer raises an objection, acknowledge it and follow with the word ‘and’ as opposed to ‘but’.

An example would be:
Customer: ”This software sounds like it would take a long time to install.’
Salesperson: ‘Yes, it does take a long time to install and that challenge is taken care of by our own consultants who set the whole thing up for you as part of the service.’
Customer: ‘It’s very expensive.’
Salesperson: ‘I understand that you think that and that’s why I would like to include a service contract in the price for you for three years at no cost. How does that sound?’

2. Change ‘WHY’ questions to ‘HOW’ questions

Sometimes ‘why’ makes prospects feel defensive and it can sound interrogating or demanding. Research results show that you can increase the amount of information you get from your customer if you begin your questions with ‘how’.

When the customer feels uncomfortable with you (which they might do with ‘why’) they will not buy from you. They will only buy when they feel comfortable with you. ‘How’ will be less challenging for them and less interrogating.

For example:
Salesperson: ‘Why did you buy from Grace Brothers?’
Could be changed to:
Salesperson:How did you make a decision to purchase from Grace Brothers?’

‘Why aren’t you interested?’
Could be changed to:
Salesperson: How specifically could we make this of more interest to you?’

3. Avoid starting with  “I am just calling about…”

‘Just’ minimises what you are about to say in this context and makes your message less important. Simply say, ‘I’m calling you about …’  Never start a cold call with ‘How are you?’ if you have never spoken to the person before. They will immediately suspect a sales call and want to get rid of you.

4. Avoid closing conversations with negative, casual language

Avoid closing conversations with ‘Not a problem’ and ‘No worries’. These expressions leave customers feeling you are leaving them on a negative note. Say, ‘That’s fine’ and ‘Thank you for your business’.

Find Alternatives

The following words will create resistance so it is recommended you choose the alternatives in the right column.

Deal Opportunity, offer
Problem Challenge
Cost Investment, Price
Change Amend, Improve
No worries mate It was good to talk to you

Use Positive and exciting words like:

New, Unique, Magnificent, lSpecial, Great, Amazing, Beautiful, Easy

So you see, some words are better to use in the sales conversation than others.

Many more tips like these can be found  here

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Find Phone Numbers and Email

How do you find phone numbers and email addresses for prospects easily? Prospecting has never been easier than it is now.  You can find anyone’s email and phone number using some very simple techniques that you may not have even realised..

I hear people bemoaning the fact that they cannot call someone on LinkedIn until they agree to connect with them .  My question to them is “Why wait to connect?” It could take days to get a reply if you get one at all.

1. Search on LinkedIn

First find a person you want to connect with on LinkedIn, then put their name in inverted commas into google, their state and (the words) phone number.  Up pops their phone number and if they have their own website, you can find their email address on the website.  If not you can search the person again plus the words  “ëmail address” instead of phone number. Then if you know how to do a telephone sales call professionally, you can save time and call straight away.

Sometimes you can enter a direct phone number into google and it will bring up the email or website too.

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Winning Sales Techniques

How To Win More Sales Immediately – Three Easy Techniques

I do hope you had a lovely break and are busy building your sales pipeline and plan for 2019. My intention is to give you some quick and easy ideas each month to win more sales to keep you motivated and active. Remember I will never suggest you do anything that I do not do myself.  That way you know it works.

1.  To Win More Sales – Call all the people you did quotes for last year that you never heard back from .

(Note I said “Call” not email)  This may sound scary because you may think they rejected you or your proposal but you will be surprised to know that 50% of the people never took action or bought anything from a competitor and they are usually open to starting a conversation with you again. I find I can convert 25% of these, i.e. 1 in 4 calls , to do business with me this year. You can say something like ” Hi _____ We did a quote for you last year for ____ and I am curious to know whether the solution (or the product/service) you found has worked out for you. What did you like about it (if they bought elsewhere)? What stopped you from going ahead when you already felt you needed _____? “Just get into a conversation with open-ended questions. “How much has not taking action cost you, do you think?”
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