How To Write Good Email Sales Copy

When You Need To Write Good Email Sales Copy

Sadly many inexperienced salespeople are choosing to write cold emails rather than picking up a phone to connect with a prospect. They write long paragraphs about their product or service and send an attachment with the result that only the first 2 lines get read and the email is deleted. It is better to put a link in the body of the email if you want the attachment opened.  If the prospect were to read further than 2 lines, they might even find spelling and grammar mistakes which for sure loses them credibility. My advice is to go on a copywriting course so you can inspire people to buy with your powerful words, do a spell check and learn how to do a good layout so the email can be scanned through and read in full easily.

Read moreHow To Write Good Email Sales Copy

Strategies To Retain Existing Customers

In order not to miss out on sales, it is important to change our strategies from time to time, particularly strategies to retain existing customers

I remember in the recession, when the training side of my business slowed down, I realised how important it was to retain existing customers.  I made the decision to call some of my past in-house training clients to give them ideas of what they could be doing to get more sales at that time.

As a result of asking them good strategic questions, (And not just “How are you going?”) they realized what they were not doing and should be doing. Recognizing the extent of my experience in sales and marketing many hired me to review their marketing material, write their sales systems and strategy, (something they had never documented before) create their inbound and outbound call scripts, document the tasks of each salesperson’s role and create a training manual so that anyone new starting the role could start training themselves. The number of consulting jobs that resulted from this exercise replaced the reduction in training jobs I was experiencing at the time.

Read moreStrategies To Retain Existing Customers

Making Sales by Phone Can Be Marred By One Mannerism

Making sales by phone requires skill. One of the main reasons some staff (particularly new staff)  fail at prospecting is that they do not sound confident .  Well, if you are new, understandably you may not feel confident so you might need to be trained in some simple techniques how to sound confident. You might have to fake it till you make it. This is so important as no-one is going to buy from someone who is not sounding confident in themselves or their product or service. Your job is to generate such confidence in your product or service and transfer your energy to the prospect on the other end of the phone.

When making sales by phone, here are 5 simple techniques to sound confident

Read moreMaking Sales by Phone Can Be Marred By One Mannerism

Sales Etiquette

Managers are worried that their sales and telesales team is forgetting basic sales/telesales etiquette and using language that is too casual. In case you are guilty of this, here are some alternative words you can try using instead.

Sales and Telesales Etiquette

1. Calling customers “Mate”.
If you are calling people and they call you mate first, then it is okay but some people take this to extreme and use the word every sentence. Whenever you think of saying “mate”, simply use the person’s name. It is more professional and builds rapport.

2. Yep, Yep – “Yes” is more professional!

3. Someone asks you how you are, you say “Not Bad”. Instead be more positive and say “Fantastic” or “Excellent” . It sounds much more enthusiastic.

4. “Cheers” – say “Thank you for your call” or “Good-bye.”

5. “No worries” – “That’s okay”,”That’s great”, “That’s fine”, “Excellent”, “Brilliant”, “That’s good”. Remember we only use positive words in sales.

6. “Bear with me” say “Would you mind holding for a moment?” (Wait for the customer’s answer).

7. “I have a good deal for you.” – a good offer is more professional.

Remember you only get 15 seconds to make a first good impression on the phone. Let it be a positive one.

Sales Etiquette For Face to Face Sales People

Read moreSales Etiquette

How To Double Your Sales In One Week

How To Double Your Sales In One Week

You have probably realised that telesales is a combination of a numbers game and a skills game. The more calls you make, the more sales and appointments you make. So this month, let’s look at how you could increase your activity, i.e. the number of calls you make so you get more success.

I am coaching someone this week who told me he makes 25 calls a day. My immediate train of thought went to wondering what on earth he was doing with his time if he could only make 25 calls a day. Now this guy was not selling anything but an appointment to meet with his director. He should be able to make 10 calls an hour minimum and if he called for 5 hours a day, that would be 50 calls per day. On average he was getting 1 call in 10 to agree to an appointment . That would mean he would get 5 appointments a day instead of 2. Here is where I found the time was being lost.

Read moreHow To Double Your Sales In One Week

WordPress Lightbox Plugin