So how many of the sales emails that you write get deleted before they are read? If the subject line doesn’t grab your prospects immediately, it will certainly get deleted.
A recent survey resulted in the 2013 Adestra Subject line Analysis Report . It reviewed over 2 billion corporate emails and discovered the words in the subject line that are most likely and least likely to have your emails opened. Here they are below :-
Words that increase the open rate of corporate emails
Free Delivery Forecasts
News 10% (i.e. specific figure) discount
Words that decrease the open rate
Sale Buy Now
Words that increase the open rate of business to consumer emails
Special Question marks ?
Words that decrease the open rate of business to consumer emails.
Trial More Tips 1.Keep the subject line short
2.Make one powerful point in the subject line
3.Personalise your email with the name of the person rather than “Hi everyone”.