Sales Techniques In China

My husband and I have just returned from a 7 night tour to China

The Sales Techniques Common To Each Place Visited Were:-

  1. We were only taken to government- owned centres so we could be confident that  their goods were authentic.We were told the prices were fixed, so there was no need to bargain.
  2. They had excellent English speakers as guides who were interesting, credible and they educated us first before selling.
  3. They all used the same selling technique of creating fear of what would happen to you if you did not  purchase their offer. They knew they had a target market of over 60s who would be interested in preventing death, heart attack, high cholesterol, arthritis  etc. Therefore they customised their message to their market well.


The Visit To The Silk Factory China – Best Sales Experience Ever!

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Building Rapport Technique For Sales Success

This building rapport technique requires you to listen for your customer’s language patterns. This is a challenging skill to acquire but if you can start to be aware of your own communication style and that of others, you will quickly become a great rapport builder. When we use our customer’s preferred language style, we become like them, and we all know that people buy from people they know like and trust.

We communicate in 3 ways but we generally have a preference for one or a combination of 2 of the following ways.

1. Building Rapport Technique with Auditory People

These people communicate through their ears.  They use  language like “I hear what you are saying, Tell me more about it”, “Explain to me how it works”, “It sounds good”, “That rings a bell, “I hear what you are saying”.

2. Building Rapport Technique with Visual People

These people communicate through their eyes. They use language like “I see what you mean”“Can you show me how to do that”, “It looks like I will be going ahead with that appointment” , “I see what you mean”.

3. Building Rapport Technique with Kinaesthetic People

These people communicate through their feelings. They use language like,  “I get the feeling this is not the right product for us”, “I would have to experience it to get to grips with what it is about”, “I need to grasp the concept”,  “How do you feel about that?”.

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Great Questions On A Telephone Sales Call

Why Ask Questions?

It is important to ask great questions on a telephone sales call to build rapport early. That way  you find out people’s needs before you start telling them what you have to offer.  Ideally they should begin with What, Why, Where, When, How, Which and Who so that the customer has to expand on what they want and they cannot answer “no”. They should create pain with the customer or give them pleasure because those are the two reasons people want your services.

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8 Lessons From A Horrible Retail Sales Experience

1.  When you call someone with an offer and they say “NO,” you can call them again because the next time they might be in a different space.  Persistence does work if you do it in a nice, non pushy way.

2.    When negotiating, don’t drop the price too dramatically just to get the sale. It makes  it look like you were trying to rip the client off in the first place and     makes the client suspicious that the products have much less value.

3.    Do not lie to get a sale.  Offer the client the right option for them even if you lose a bit of commission.

4.    Pay the client a compliment when you first meet them . Comments and  criticism do not build rapport.

5.    People like to know the name of the person they are dealing with so provide it.

6.    Do not be too familiar with new clients.  Not everyone likes hugs and kisses from a stranger.

7.    Do not make the customer call you about an error on delivery.  You call them as soon as you find out.

8.    If a client complains, acknowledge the client straight away before they tell thousands of people .

Here’s the full story of what happened

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How To Get Leads and Build Rapport (A Clever Way)

A postcard from Stephen, a salesman at Mcgrath Real Estate arrived the week before Father’s Day with a competition to win a  $500 prize. “Write in 25 words or less why your Dad is the best”. I let my 2 sons know and asked them to do the competition.  My younger son did it straight away and after 4 days of reminders, my older son had not done it.  I asked him if there was a reason why he had not done it and he said, “Oh, it will just be an excuse for the real estate agent to keep ringing us or mailing us because they will want us to give our phone number and email.”   I pointed out that the reason for doing it would be to win a prize for Dad and that he could easily unsubscribe from any information that was sent by the real estate agent in the future.  He then sent his submission in but I feared it would have missed the deadline of 5pm Friday before Fathers Day.

As my older son predicted, sure enough, at 9.30 am on Saturday, the phone rang and it was Stephen from Mcgrath Real Estate.

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How To Engage A Prospect In A Conversation

As the leader in telesales training in Australia I am constantly looking for more effective ways to do cold calling and telephone sales generally.  I was blown away by the information I learnt from a speaker called Sam Richter at the National Speakers Association  conference in San Diego which I attended a couple of weeks ago. I can’t wait to share this with you as it can relate so well to sales.

1. You know, if you have read any of my newsletters,  that  I advocate finding out something about the prospect before calling so you can make a cold call a warm call. Well, now it’s easy to find out about a company or a person by using google filters.
For example search in google for a company name like “Trend Micro”.  If you write it in inverted commas it will come up top and save you time going through all the irrelevant searches that come up.  Then click on “News” at the top, then click on “Search Tools” at the top for most recent news and all the latest articles written about the company or by the company will appear.  You can then start your call with “I just did a google search on your company and saw your latest article about _____.  That’s really interesting.  I’m curious, how did that affect you?”  or “What happened exactly?” Often the prospect has not even seen the article himself and will be asking you more about the content. You are then engaged in a conversation about them which is just what you want to build rapport.

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