A Christmas Gift for my Telesales blog readers

Best Wishes for a Happy Holiday Season and New Year I wanted to take a moment to wish you all a very happy and safe holiday season and give you 2 gifts.  You can download the Telemarketing Tips App for FREE for the next 4 weeks and have on the go inspiration from me on … Read more

Great Customer Service Sells

On my recent holiday to Chile and Argentina I will never forget the incredible service we received from everyone at the Hotel in Portillo ski resort. On day 5 out of our 7 day stay, my husband got really sick. The hotel doctor assumed he had altitude sickness and gave him an injection to appease the … Read more

How To Open A Telemarketing Call

When you do telemarketing or prospecting (whichever you personally classify yourself as doing, it is the same thing), I am constantly reminded of the importance of opening a telemarketing call with a good “interest-grabbing statement” to make people want to hear more.

This is so important to leave on a voicemail message too. If you don’t take the time to develop your interest grabber, you’ll probably sound like every other salesperson.

An interest-grabbing statement contains one unique or distinguishing benefit that leaves a lasting impression on your prospect. It differentiates you from your competition.

I was training 26 telemarketers on the Gold Coast who worked for a debt collection company.  We came up with a great introduction for them.  They used to say “Hi this is ____ from Marshall Freeman. We are a debt collection company.”

Well, so what! That was all about them.  The person you are talking to wants to know what the benefit is for them so we changed their opener to “Hi, this is ______ from Marshall Freeman Collections.  We help you turn your debts into cash.” (Then it’s time to stop talking, start listening and launch into open-ended questions to find a need).

It was this same company that said they did not ever leave a voicemail message when prospecting for new business. 

Read moreHow To Open A Telemarketing Call

The 3 Pronged Sales Strategy

When people are not interested in what you offer, do you have another couple of suggestions for them?

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