Lead Generation Email

A great Lead generation tool is LinkedIn but so often when people want to connect with new prospects on LinkedIn, they send the standard request “I’d like to connect with you on linkedIn.”
Prospecting Emails must create curiosity and interest

The prospect has not got the faintest idea “why”, so I recommend you make it more personal and give a reason to create curiosity and interest with the prospect. Just writing the above requires the prospect to look up who you are and take time out from their busy day.  Make it easy for them and write an email like you write a script for a cold call.

1.  (Flatter the prospect with something you noticed about them)  e.g. “I read your article in the Sydney Morning Herald yesterday and noticed you are moving to Melbourne soon.”

2.  (How you can help them personally) “We can offer you a reliable removal service between Sydney and Melbourne. (Get the word “you” in there)

What sets us apart is __________ (or)

What you get from us that no-one else offers is………

I would firstly suggest we connect on linkedin. Please feel free to accept and do let me know when and how I can best assist you when you are ready to move.”

It’s easy to find something out about prospects nowadays to accommodate Point 1

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How To Engage A Prospect In A Conversation

As the leader in telesales training in Australia I am constantly looking for more effective ways to do cold calling and telephone sales generally.  I was blown away by the information I learnt from a speaker called Sam Richter at the National Speakers Association  conference in San Diego which I attended a couple of weeks ago. I can’t wait to share this with you as it can relate so well to sales.

1. You know, if you have read any of my newsletters,  that  I advocate finding out something about the prospect before calling so you can make a cold call a warm call. Well, now it’s easy to find out about a company or a person by using google filters.
For example search in google for a company name like “Trend Micro”.  If you write it in inverted commas it will come up top and save you time going through all the irrelevant searches that come up.  Then click on “News” at the top, then click on “Search Tools” at the top for most recent news and all the latest articles written about the company or by the company will appear.  You can then start your call with “I just did a google search on your company and saw your latest article about _____.  That’s really interesting.  I’m curious, how did that affect you?”  or “What happened exactly?” Often the prospect has not even seen the article himself and will be asking you more about the content. You are then engaged in a conversation about them which is just what you want to build rapport.

Read moreHow To Engage A Prospect In A Conversation

How To Get Targeted Leads Fast

Earlier this week I came across an interesting survey conductedacross 1200 business owners in 11 industries. The findings fromthe research revealed that: a) 85.2% of people said that they didn’t know how to effectivelyuse the LinkedIn platform to grow their business, b) 9% had profiles but were not active c) Only a minor 5.8% were getting results I know that LinkedIn is … Read more

How To Get Past The Gatekeeper

Two of my coaching clients told me last week that getting past the gatekeeper is their biggest problem at the moment.  I will therefore share with you in this month’s Tips Newsletter why this might be and what to do about it. There is a big chapter on this in my book “Don’t Get Hung Up!” but I will give you a few more strategies here to add to your repertoire.

4 Reasons Why You Might Fail To Get Past The Gatekeeper

You sound timid, hesitant, apologetic or unsure of yourself

You start selling your products and services to the gatekeeper

You are asking for the name of the decision maker (This shows it is a sales call)

You have not planned your responses to possible gatekeeper questions

Strategies to Try

Read moreHow To Get Past The Gatekeeper

Don’t Get Hung Up! – Now a Best Seller

(How to Sell Products And Services By Phone And Get Any Appointments You Want!) Order Now In one book you will find The Telephone Selling Tips You Need To Increase Sales by 30-100% Immediately! These skills are vital for all sales people, call centre staff, network marketers, mortgage brokers, advertising salespeople, insurance salespeople, recruitment and … Read more

Lead Generation Tips

Instead of collecting all the business cards at tradeshows and networking functions and doing nothing with them, why not follow these people up? Again they may not want to buy now but they might sometime in the future. For example I am not in the market right now for a new car, but in 2 … Read more

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