So how many of the sales emails that you write get deleted before they are read? If the subject line doesn’t grab your prospects immediately, it will certainly get deleted.
A recent survey resulted in the 2013 Adestra Subject line Analysis Report . It reviewed over 2 billion corporate emails and discovered the words in the subject line that are most likely and least likely to have your emails opened. Here they are below :-
Words that increase the open rate of corporate emails
Alert Report
Free Delivery Forecasts
Bulletin Intelligence
Daily Weekly
News 10% (i.e. specific figure) discount
Breaking
Words that decrease the open rate