Quick answer
How does licensing a telesales course work?
Licensing a telesales course lets your own trainer or sales manager deliver a ready-made phone sales program to your team. Jenny Cartwright licenses How to Triple Your Sales by Phone, a train the trainer course to teach telephone sales, for a one-off A$3,000 with no GST. It includes the facilitator guide, participant workbook, PowerPoint slides and workshop videos, for as many people as you like.
Why license a telesales course instead of writing your own?
Building a sales course from scratch takes months: deciding what to teach, writing exercises, creating a workbook and testing it. A telesales training course to license skips all of that. You get Jenny's complete 4 hour sales workshop, built by someone with more than 30 years in sales who has personally trained more than 95,000 people.
The bigger win is consistency. Every new starter hears the same opening formula, the same approach to objections and the same way of asking for the business. Managers stop reinventing training each time someone joins, and new people pick up the phone sooner, with more confidence.
It also saves you money. An outside trainer typically costs A$3,000 to A$5,000 per day. With a licence you pay once and run the course for as many people, and as many days each year, as you wish.
This course was fantastic! Jenny Cartwright was so knowledgeable about telesales. I never really knew there was a structure to cold calling. I feel so confident that I can make calls and turn them into sales now.
Who is a licensed telesales training course for?
This sales training program for trainers suits organisations that already have someone who can lead a group:
- In-house trainers who need a ready-made telesales module for inductions and refreshers
- Sales managers who train their own team and want a structured program instead of ad hoc tips
- Franchise groups that want every franchisee's team to sell by phone the same way
- Call centres with regular intakes of new staff who need to get productive quickly
- Training organisations looking for a practical phone sales program. Talk to Jenny first so the licence terms fit how you plan to use it
If nobody on your team is comfortable leading a group, in-house training with Jenny or live online training on Zoom may suit you better.
What does How to Triple Your Sales by Phone cover?
The course follows a sales call from planning to follow-up. It teaches your people to:
- Construct a telemarketing script with an interest grabbing opening
- Get through the gatekeeper to the decision maker
- Build rapport with three powerful questions and good listening
- Use five trigger words that make people want to buy
- Improve their phone presence in five practical ways
- Handle objections and convert enquiries into sales
- Make appointments, upsell and close
- Follow up quotes and mailouts
- Overcome call reluctance
More than 95,000 people have benefited from the live workshops so far.
Individuals who want to learn at their own pace can buy the workshop as a video and audio download for A$97. The licence is built for groups: it adds the facilitator guide and participant workbook so your trainer can run it as a workshop.
What is included in the A$3,000 licence?
| Included | What it does for you |
|---|---|
| Facilitator guide | The train the trainer (leader) guide, in soft and hard copy, with the structure and content for each part of the workshop |
| Exercise instructions | Ready-made exercises and role plays to run with your group |
| Participant workbook | The workbook participants use as they work through the course |
| PowerPoint slides | The slides your trainer presents from |
| How to Triple Your Sales by Phone videos | The one day workshop in digital form, to prepare your trainer and support delivery |
Other support is available separately if you want it: one-to-one coaching is A$350 per session, and quotes for telesales script writing start at around A$600.
How do you license the course?
Have a free 15 minute chat
Talk to Jenny about your team, who will run the course and how you plan to use it. She will tell you honestly whether the licence is the right fit.
Agree the licence
Jenny confirms the licence terms with you and invoices the one-off A$3,000 fee, with no GST. You can pay by EFT, PayPal, Visa or Mastercard.
Receive the materials
You receive the facilitator guide, exercise instructions, participant workbook, PowerPoint slides and the How to Triple Your Sales by Phone videos.
Prepare your trainer
Your trainer watches the videos and works through the facilitator guide before running the first session.
Run it and reinforce it
Deliver the course to your team, then keep the skills alive with short practice sessions on real calls in the weeks that follow.
Should you license the course or bring Jenny in?
Both routes teach Jenny's method. The difference is who stands at the front of the room and how closely the content is tailored to your business.
| Compare | Licensed course | In-house training with Jenny |
|---|---|---|
| Price | A$3,000 once only, for as many people as you like | Typically A$3,000 to A$8,000, depending on numbers |
| Who delivers it | Your own trainer or manager | Jenny herself |
| Content | The How to Triple Your Sales by Phone program | Customised to your products, scripts and customers |
| Best for | Regular inductions and refreshers | Lifting the skills of an existing team |
You can also combine them. Book Jenny for a day with your current team, then use the licensed course to bring new starters up to the same standard.
Ready to run Jenny's course with your team?
Call Jenny on 0414 543 289 or (02) 9427 3479, or email jenny@telesalestraining.com.au. One short conversation will tell you whether the licence suits your team, or whether another option would serve you better.
Talk to Jenny about licensing How to Triple Your Sales by Phone for your team.
Ask about licensing