Telesales script writing that gives every call a clear path

Why use a sales script if you don't want to sound robotic?

People who resist scripts usually picture someone reading word for word in a flat voice. A good script is a framework instead: it sets the order of the call, the words that earn attention and the answers to the objections you know are coming.

Jenny's view is that every telemarketing and sales team should have a script, so there is clarity about how to express what you offer in the best possible way. Your people learn it thoroughly rather than reading it, so it sounds natural.

The payoff is calm. When a caller knows what comes next, they stop scrambling for words and start listening. Fewer calls are wasted, new starters find their feet sooner, and the whole team sounds like one business.

What does Jenny include in a telesales script?

Every script is written for your business in plain, spoken language, but most include these parts:

• Getting past the gatekeeper: a respectful way to reach the decision maker
• The opening statement: an interest grabbing opening that gives the prospect a reason to keep listening
• Rapport and questions: powerful questions that uncover needs, with prompts to listen
• Value statements: your benefits in terms of what they mean for the customer, so the offer feels relevant
• Objection replies: answers to the objections your team hears most, such as price, timing or "just email me"
• Closes: clear ways to ask for the appointment, the order or the next step
• Voicemail and follow-up: a message that earns a call back, and a follow-up call for quotes

It follows the same call framework Jenny teaches in her in-house telesales training, so a new script and a training session work well together.

What does a good cold calling script look like?

Here is a short, illustrative template showing how an opening and an objection reply fit together. It is not a real call; your script would be built around your own product and customers.

Notice what the template does. It earns attention with a benefit, treats the objection as a reason to ask a question and finishes with a choice of two times. For more examples, read Jenny's guide to telesales scripts.

How does the telemarketing script writing service work?

1. 1

   Have a free 15 minute chat

   Call Jenny or send her a message to talk through the calls your team makes and what you want the script to achieve.

2. 2

   Send your details

   To prepare a quote, Jenny needs your website, a list of the benefits you offer, the objections you hear, your current script if you have one, and a description of your target market.

3. 3

   Get your quote

   Quotes start at around A$600, so you know the price before any writing begins.

4. 4

   Jenny writes your script

   Once you approve the quote, a script can usually be created within 3 days.

5. 5

   Practise and test it

   Your team learns the script and tries it on real calls. If anything needs changing after delivery, Jenny makes the changes at no extra charge.

How much does a cold calling script writer cost?

Jenny's quotes start at around A$600. She quotes once she has seen your information, so the price reflects what you actually need. Weigh that against the hours your team spends on calls that stall at the first objection.

Who is sales script writing for?

Sales script writing is done by phone and email, so it suits businesses anywhere in Australia where the phone brings in revenue, including:

• Sales teams that cold call or set B2B appointments
• Business owners who make their own sales calls and are tired of making it up as they go
• Teams launching a new product, offer or calling campaign
• Businesses that follow up quotes and proposals by phone

Jenny has trained sales teams in real estate, finance and lending, insurance, telecommunications, IT and software, recruitment, tourism, fitness and more, so she understands how buyers in different industries talk and what makes them listen.

How do you make a new script stick?

A script works best when the people using it have practised it until it feels like their own words. You can pair script writing with a session of in-house training for the whole team, or one-to-one sales coaching for a salesperson who wants feedback on real calls.

Jenny recommends practising your script on a voice recorder until you are convinced you would buy from yourself. She offers coaching on this over the phone, on Zoom or face to face.

Prefer to write your own? Start with Jenny's free eBook, How to Make a Professional Telephone Sales Call, which walks you through a professional sales call step by step, or her book Don't Get Hung Up!, which includes a formula for writing a telephone script.