Cold Calling Is Dead?
Cold calling – “Is it really dead?” I am frequently asked this question, and my answer is a resounding “NO”. However, processes have changed and cold calling is simply practiced in a slightly different way than it used to be.
My trainings have always advocated techniques to make a cold call a warm call by starting with :
- A referral
- Something you know about them, e.g. I understand you have ……. is that correct?
- Commenting on an action they made that you saw
- Noticing a comment they made on social media
- Having a connection with them on linked in
- Commenting on an article they wrote in Google News
There is so much information about companies now online, that there is no excuse not to find out something of interest about your prospect before you call.