My computer hard drive crashed some time ago and my back up support had failed to back up for the last six months (without my ever knowing). I spent a considerable amount of time calling data recovery places to find the best solution. It did not have to be the cheapest quote (though many places thought that was my issue), I just wanted to be confident about the effectiveness of the recovery, the speed with which it could be done and the proximity to my office.
I got all sorts of responses. One reply was: “Yes, well it’s normally $350.”
“Oh,” I thought, “so are you going to offer me a cheaper price?” “Normally” would indicate that this was the case as a rule. I wanted to ask him if now was “normally” but resisted!