How To Write Good Email Sales Copy

When You Need To Write Good Email Sales Copy

Sadly many inexperienced salespeople are choosing to write cold emails rather than picking up a phone to connect with a prospect. They write long paragraphs about their product or service and send an attachment with the result that only the first 2 lines get read and the email is deleted. It is better to put a link in the body of the email if you want the attachment opened.  If the prospect were to read further than 2 lines, they might even find spelling and grammar mistakes which for sure loses them credibility. My advice is to go on a copywriting course so you can inspire people to buy with your powerful words, do a spell check and learn how to do a good layout so the email can be scanned through and read in full easily.

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Sales Coaching Gets Your Challenges Resolved Fast

Why Do Sales Coaching?

Sales Coaching with a professional expert can accelerate your sales much faster than you doing the job alone.

As some of my clients are overseas and interstate, many of the sessions are done online on zoom from my office.  60% of people I attract are already working for companies and pay for themselves because they want to become better at what they do.  That means they are already self-motivated which is such a vital quality to have in sales.

A Recent Sales Coaching Client Scenario

My newest sales coaching clent is 23 year old Mary from Queensland.  Mary is trying to get members for a gym by following up people she met in shopping centre promotions and offering them a free trial session.

On her first session with me, we developed a compelling  script .After a week trialing it, she reported
“I have applied the script we created and my call to appointment rate SHOT UP!”

Below you will find the issues she wanted resolved on our second session.   Maybe you have similar issues and will be able to use my answers.

Mary’s Questions and My Answers on our second call

Mary:  “What do I do when the lead never picks up the phone? Do I text them?”

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Some Words Are Better To Use In The Sales Conversation

Some words are better to use in the sales conversation than others.  On the phone, words have 25% importance so avoid words that cause resistance. Below are a few common mistakes. 1. Never use the word ‘BUT’ to counter an objection This one little word, ‘but’, is often used when responding to an objection and … Read more

Find Phone Numbers and Email

How do you find phone numbers and email addresses for prospects easily? Prospecting has never been easier than it is now.  You can find anyone’s email and phone number using some very simple techniques that you may not have even realised..

I hear people bemoaning the fact that they cannot call someone on LinkedIn until they agree to connect with them .  My question to them is “Why wait to connect?” It could take days to get a reply if you get one at all.

1. Search on LinkedIn

First find a person you want to connect with on LinkedIn, then put their name in inverted commas into google, their state and (the words) phone number.  Up pops their phone number and if they have their own website, you can find their email address on the website.  If not you can search the person again plus the words  “ëmail address” instead of phone number. Then if you know how to do a telephone sales call professionally, you can save time and call straight away.

Sometimes you can enter a direct phone number into google and it will bring up the email or website too.

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How To Win More Sales Immediately – Three Easy Techniques

I do hope you had a lovely break and are busy building your sales pipeline and plan for 2019. My intention is to give you some quick and easy ideas each month to win more sales to keep you motivated and active. Remember I will never suggest you do anything that I do not do myself.  That way you know it works.

1.  To Win More Sales – Call all the people you did quotes for last year that you never heard back from .

(Note I said “Call” not email)  This may sound scary because you may think they rejected you or your proposal but you will be surprised to know that 50% of the people never took action or bought anything from a competitor and they are usually open to starting a conversation with you again. I find I can convert 25% of these, i.e. 1 in 4 calls , to do business with me this year. You can say something like ” Hi _____ We did a quote for you last year for ____ and I am curious to know whether the solution (or the product/service) you found has worked out for you. What did you like about it (if they bought elsewhere)? What stopped you from going ahead when you already felt you needed _____? “Just get into a conversation with open-ended questions. “How much has not taking action cost you, do you think?”

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Questions For Sales

Questions for sales must be strategic. Maybe you do not ask any because you fear you are being too nosy? Well let me reassure you that a customer would much rather be asked something about himself and have a salesperson take an interest in him than receive a salesperson who just talks about what he has to offer. It’s exactly the same in real life when talking to friends or strangers.

I have created my list of most used questions to use in the sales process and would love to share them with you.  Adapt each one to your own situation and have them up in front of you when talking to clients so you can keep the conversation going.

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How To Coach Yourself To Make Telephone Sales Calls

  How to Coach Yourself To Make Telephone Sales Calls is very similar to how to coach yourself to do exercise. I am very disciplined about doing some form of exercise every day of my life but this morning I really did not feel like it.  Thoughts ran through my head like “Have a day … Read more

Cold Calling – How Do You Make It Work?

Cold Calling Is Dead?

Cold calling – “Is it really dead?” I am frequently asked this question, and my answer is a resounding “NO”. However, processes have changed and cold calling is simply practiced in a slightly different way than it used to be.

My trainings have always advocated techniques to make a cold call a warm call by starting with :

  • A referral
  • Something you know about them, e.g.  I understand you have ……. is that correct?
  • Commenting on an action they made that you saw
  • Noticing a comment they made on social media
  • Having a connection with them on linked in
  • Commenting on an article they wrote in Google News

There is so much information about companies now online, that there is no excuse not to find out something of interest about your prospect before you call.

What Is The Most Popular Way To Get Leads Nowadays?

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Telesales Coaching Call Live Critique

Here is a Telesales Coaching Call I did with a customer and it’s part of my CD series “Telesales Coaching Calls Live”. I have copied the transcript of my critique below if you would prefer to read it than listen to it on Track 3.

For trainers who are reading this, I suggest you get your staff to listen and then ask them to critique the call themselves. You will then have my critique in the transcript to add to the coaching.

I hope you get some “ahas…” from these. Here you go:

 

For the whole series of coaching calls click here for more information

Telesales Coaching Call Critique (Transcript of the call)

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Better Words For Sales Conversations

1. Never use the word “BUT” to counter an objection in Sales Conversations

This one little word is often used when responding to an objection and it can spoil everything else you say. “But” negates everything you say before it so disagreement is all the customer hears in sales conversations.

If a customer comes up with an objection, acknowledge it and follow with the word “and” not “but“.

Customer: This software sounds like it would take a long time to install.

Salesperson: Yes, it does take a long time to install and that challenge is taken care of by our own expert consultants who set the whole thing up for you as part of the service.

Customer: It’s very expensive

Salesperson: I understand you thinking that and that’s why I would like to include a free service contract in the price for you for 5 years. How does that sound?

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